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Current Beach Shoppe Promotion!
[May 20 - June 8]

How does it work?

For every $100 spent at the Sea Colony Beach Shoppe (excluding badges or any other fees), customers will receive one entry. Please note that receipts cannot be combined for entries.


1st Prize: Sea Colony Vineyard Vines Tote

2nd Prize: $100 worth of Vineyard Vines apparel

3rd Prize: Sea Colony Swig Large Mug

Consolation Prizes:

2 Sea Colony Golf Umbrellas

2 Sea Colony Hats

Winners will be notified via email after the promotion ends, so keep an eye on your inbox for updates!


The Retail Department at Sea Colony is responsible for more than just apparel!  From the beach, to the Freeman Fitness Center, to a night out on the town, what you need can be found at our three stores.

The Sea Colony Beach Shoppe
(302) 541-5988
33548 Market Place
, Bethany Beach DE

Located in the Sea Colony Marketplace, the Beach Shoppe has a wide array of apparel and accessories for men, women and children. The Beach Shoppe also doubles as the Sea Colony Recreational Association Office and provides the badges and parking permits you need to enjoy all of the amenities.

Open 7 days/week: May 13 - September 20 | 9 AM- 5 PM
(Open until 5:30pm on Saturdays, May 25-August 31, 2024)
Visit the pop-up shop in the Edgewater House lobby on select days (July - September) for all of your beach essentials!

The Freeman Fitness Center Store
(302) 539-4511

Stop by the retail location at the Freeman Fitness Center featuring workout clothes and beach apparel. Looking to have a little fun at the beach and in the pools? Toys and accessories, including goggles, can be found at a great price!

Open daily from 6:30am-9pm

The Sea Colony Pro Shop
(302) 539-4488
Sea Colony Tennis Center

Hit the courts in style with men's & women's apparel, accessories, and décor at the Pro Shop. Clothes from Vineyard Vines, Champion, Bolle, Tail and Under Armour will have you looking your best. Check out our 50% off rack! Keep your gear together with high quality tennis bags or upgrade your racquet with equipment from Wilson & Head. Restringing and regripping services available!

Open daily from 8am-6pm

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